You can learn more about what a product manager does in our guide. Ultimately, the product manager is responsible for carrying out the product management process and ensuring that the product is successful in meeting the needs of the target audience and driving growth for the business. ![]() It’s a highly collaborative role the product manager is essentially the go-to person for all things concerning the product. Then, as the product goes through development, testing, and market launch, the product manager collaborates with different departments to ensure the product strategy is being fulfilled. From there, they define the overarching vision for the product and determine how the success of the product will be measured. They figure out what needs to be built and why, weighing up end user needs and business goals. The product manager’s role is a strategic one. The product life cycle covers the discovery and development of the product, its introduction to the market, and its subsequent growth, maturity, and decline. Product managers are responsible for guiding a product or service throughout the product life cycle. Ready? Let’s begin with a quick overview of what the product manager role actually entails.
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