![]() The result was that Channel 4 as seen by the rest of the United Kingdom would be replaced in Wales by Sianel Pedwar Cymru (S4C) ("Channel Four Wales"). The campaign was taken so seriously by Gwynfor Evans, former president of Plaid Cymru, that he threatened the government with a hunger strike were it not to honour the plans. "ITV2" is not to be confused with ITV's digital television channel launched in 1998.Īt the time the fourth service was being considered, a movement in Wales lobbied for the creation of dedicated service that would air Welsh language programmes, then only catered for at "off peak" times on BBC Wales and HTV. This led to very good coverage across most of the country and few problems of interference with other UK-based transmissions a stark contrast to the problems associated with Channel 5's launch almost 15 years later. One clear benefit of the "late arrival" of the channel was that its frequency allocations at each transmitter had already been arranged in the early 1960s when the launch of an ITV2 was anticipated. ![]() Most likely, politics had the biggest impact leading to a delay of almost three decades before the second commercial channel became a reality. Throughout ITV's history and until Channel 4 finally became a reality, a perennial dialogue existed between the GPO, the government, the ITV companies and other interested parties, concerning the form such an expansion of commercial broadcasting would take. Indeed, television sets sold throughout the 1970s and early 1980s often had a spare tuning button labelled "ITV 2" or "IBA 2". ![]() The notion of a second commercial broadcaster in the United Kingdom had been around since the inception of ITV in 1954 and its subsequent launch in 1955 the idea of an "ITV2" was long expected and pushed for. After some months of test broadcasts, it began scheduled transmissions on 2 November 1982 from Scala House, the former site of the Scala Theatre. The Broadcasting Act 1980 began the process of adding a fourth Channel 4 was formally created, along with its Welsh counterpart, by an act of Parliament in 1982. Main article: Fourth UK television serviceīefore Channel 4 and S4C, Britain had three terrestrial television services: BBC1, BBC2, and ITV. The network's headquarters are in London and Leeds, with creative hubs in Glasgow and Bristol. In 2010, Channel 4 extended service into Wales and became a UK-wide television channel. ![]() Until 2010, Channel 4 did not broadcast in Wales, but many of its programmes were re-broadcast there by the Welsh fourth channel S4C. Originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by Channel Four Television Corporation, a public corporation of the Department for Culture, Media and Sport, which was established in 1990 and came into operation in 1993. At the time, the only other channels were the licence-funded BBC One and BBC Two, and a single commercial broadcasting network ITV. It began its transmission in 1982 and was established to provide a fourth television service in the United Kingdom. It is publicly owned but, unlike the BBC, it receives no public funding and is instead funded entirely by its own commercial activities, including publicity. Channel 4 is a British free-to-air public broadcast television channel owned and operated by the state-owned Channel Four Television Corporation.
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